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Use 10 effective marketing strategies to boost Black Friday sales Apply strong Google Shopping, Search and Microsoft Advertising tactics and strategies for better performance results Benefit from effective action plans and approaches for Google Analytics and Programmatic Advertising to outpace your competition
Understand the arising challenges in paid search marketing to reach better performance results while reducing workload Unlock growth potential by combining advanced marketing approaches with innovative technology to manage and maintain efficient campaign distribution Know how to optimise search engine marketing with the right automation tools that boost business growth across verticals and markets
Understand how to maximise your profits and grow your business in a sustainable way by combining data, automation and expertise Learn how to scale your paid search initiatives efficiently and factor in margin data to optimise for profit See how Dutch based specialist interior retailer Flinders and others successfully applied margin-based bidding to reach new heights in Google Shopping
Understand how to utilize paid search automation to expand globally and push through local competition Learn how UK specialist outdoor retailer Mountain Warehouse and others successfully entered new markets with Google Shopping Read up on how to find and apply the right bidding strategies for every new target country with a big product catalogue
Learn how to become the strategic hub driving the heart of online expansion in your company. Understand the pros and cons of Google’s in-house automation (Smart Shopping). Access a checklist to help you choose the best PPC automation tools for your company. Learn about the characteristics and features of the top Google Shopping automation solutions.