Ecommerce Growth Club
Access exclusive content from all #gde21 events and webinars plus e-books,
scripts and webinars on internationalisation and growth strategies.
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Contemplating Google Ads and growth with Kirk Williams
What is healthy ecommerce growth? Learn more about the challenges and opportunities moving forward in Google’s advertising space.
Programmatic Advertising behind the scenes
Markus Harant, Programmatic expert at smec, talks us through the technology behind programmatic, explains exciting ecommerce use cases and more.
Google Advertising uncovered with Ginny Marvin
In this podcast episode Ginny Marvin, Google Ads product liaison, introduces Google’s latest resources to help you steer your retail business.
Webinar Presentation: Get ready for the future of Analytics
Get your checklist for a smooth transition to Google Analytics 4. Curated for retailers by smec's Analytics Specialist Phillip Ivellio-Vellin.
Recap: The Future of Ecommerce <br><br class='d-none d-xl-block' />
Recap video of our Great Day event "The Future of Ecommerce". What does the future of ecommerce hold? How can retailers thrive in 2022 and beyond?
Keynote: Changing the game: megatrends & ecommerce
Online retailers need to recognise and evaluate trends to drive sustainable growth. Futurist Tristan Horx talks about megatrends and their impact on ecommerce.
Keynote: Evolve or die - The future of ecommerce.
Brian McBride, former chairman of ASOS & CEO of Amazon UK, elaborates on the future of ecommerce considering changing consumer demands.
Speaker Panel - The future of ecommerce
Panel discussion with ecommerce leader Brian McBride, futurist Tristan Horx, smec CEO Jan Radanitsch and ecommerce expert Mike Ryan on future challenges for the retail sector.
Presentation: Evolve or die - The future of ecommerce
Brian McBride's presentation for the Great Day 2021 — the future of ecommerce considering changing consumer demands
Mit Shopping & Search nachhaltig wachsen
CLV-Orientierung statt ROAS-Fokus: Interview mit Marcel Verhofnik, INTERSPORT Austria, über die nächste Generation von Shopping- & Search-Kampagnen.
How Shopping & Search can drive sustainable ecommerce growth
Speaker Panel with Andrea Rocca (RS Components), Günther Wallner, Mike Ryan and Mark Haupt (smec) on moving beyond revenue-based bidding.
Next level paid acquisition with RS Components
In this interview, RS Component's Head of Paid Media Andrea Rocca explains how the retailer sets up its digital channels for long term success.
Discussion of price and promotional strategy for Q4 2021
This panel discusses challenges and opportunities including supply & fulfillment, promotion timing & discounting, and the role of automation in marketing campaigns.
SEA der Zukunft: 2021 und darüber hinaus
Günther Wallner, Product Owner bei smec, spricht über Daten, Automatisierung und Cross-Channel-Denken als Hebel für Wachstumsziele.
Kaufmuster in Google Shopping aufdecken und optimieren
Christopher Rogl, Product Manager bei smec, erklärt, wie Sie Kaufmuster aufdecken und daraus die richtigen Schlüsse für gewinnbringende Optimierung ziehen.
Speaker-Panel: Günther Wallner, Christopher Rogl & Chris Scharmüller
Die smec Experten beantworten die wichtigsten Fragen zu den Themen Google Search und Shopping, gestellt während des Great Day Events 2021.
SEA der Zukunft: 2021 und darüber hinaus
Günther Wallner — Product Owner AdEngine360 | smec — Smarter Ecommerce
Kaufmuster in Google Shopping aufdecken und optimieren
Christopher Rogl — Product Manager Whoop! | smec — Smarter Ecommerce
How data, automation & cross-channel thinking can leverage your growth goals
Günther Wallner — Product Owner AdEngine 360 | smec — Smarter Ecommerce
Demystifying Shopping: Uncover buying patterns & optimise for profit
Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce
How data, automation & cross-channel thinking can leverage your growth goals
Günther Wallner — Product Owner AdEngine 360 | smec — Smarter Ecommerce
Demystifying Shopping: Uncover buying patterns & optimise for profit
Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce
Webinar Recording: Retail Best Practices with Microsoft
Federica Müller (Microsoft), Lisa Zwischenberger (smec), Joshua Bamsey (RS Components)
Webinar: Retail Best Practices with Microsoft (Part II)
Presentation Part II - Microsoft
Webinar: Retail Best Practices with Microsoft (Part I)
Presentation Part I - smec
Trailblazing new paths in paid search automation (with Polle van Elsacker)
Growing Ecommerce - The Retail Growth Podcast with Mike Ryan
Digital Marketing through the lens of a technical marketer (with Chris Gutknecht)
Growing Ecommerce - The Retail Growth Podcast with Mike Ryan
From digital transformation to exponential organization (with Birgit de Vries)
Growing Ecommerce - The Retail Growth Podcast with Mike Ryan
Structuring Growth in an Unstructured Context by Daniel Bercaru
Daniel Bercaru from eMAG at the #gde21 | Europe Event Digital
Speaker Panel with Daniel Bercaru, Mike Ryan and Mark Haupt
#GDE21 | Europe Event Digital
Structuring Growth in an Unstructured Context
Daniel Bercaru from eMAG at the #GDE21 | Europe Event Digital
Google Shopping Meets Business Intelligence by Mike Ryan
Mike Ryan at the #gde21 | Europe Event Digital
Beyond Click Metrics: Google Shopping Meets Business Intelligence
Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce
Ecommerce Growth at OnBuy.com
Cas Paton at the #gde21 | UK Event DIGITAL
E-Commerce-Growth bei Peek & Cloppenburg
Interview mit Max Daum am #gde21 | DACH Event DIGITAL
Data Driven Google Ads Management: Sebastian Hirth von zooplus
Sebastian Hirth von zooplus am #gde21 | DACH Event DIGITAL
Google Shopping für Business-Ziele optimieren
Johanna Kneidinger am #gde21 | DACH Event DIGITAL
Speaker-Panel — Sebastian Hirth, Christopher Rogl & Chris Scharmüller
#gde21 | DACH Event Digital
Data Driven Google Ads Management
Sebastian Hirth – Senior Lead SEA Manager, zooplus
Beyond Click Metrics: Google Shopping für Business-Ziele optimieren
Johanna Kneidinger – Client Lead | Client Strategy, smec – Smarter Ecommerce
Performance Marketing Strategies in 2021
Sneha Stanway at the #GDE21 | UK Event Digital
Speaker Panel with Sneha Stanway, David Merrifield and Mark Haupt
#GDE21 | UK Event Digital
Driving Performance in 2021
Sneha Stanway shows you what an integrated data and audience strategy can do for your retail business in terms of personalised ads and more.
Get Rich (insights) Or Die Trying
David Merrifield provides insights on how to combine business data and marketing data to drive growth.
Internationale E-Commerce Strategien für Google Ads
Eva Bronisch-Holtze from internetstores holds a digital talk at the Good Day Home Session II
A tale of two giants: Google & Amazon in the Shopping environment
Presentation from Mike Ryan's talk at the Good Day Home Session 2020
Internationale E-Commerce Strategien für Google Ads
Eva Bronisch-Holtze from internetstores holds a digital talk at the Good Day Home Session II
A tale of two giants: Google & Amazon in the Shopping environment
Mike Ryan from smec holds a digital talk at the Good Day Home Session 2020
Programmatic Advertising
With programmatic ads, you can showcase your brand and offering through excellent display, video, or audio creatives.
Enhanced Performance Max
Learn how to steer Performance Max campaigns in accordance with your unique business objectives, inventory characteristics and market conditions.
The ultimate guide to text ad automation
Outsmart your competition: Unlock growth potential by combining advanced marketing approaches with innovative automation technology to manage efficient campaign distribution.
Optimising for profit to achieve sustainable growth
Reach new heights in Google Shopping: Understand how to maximise your profits and grow your business in a sustainable way by combining margin data, automation, and expertise.
International Expansion
Read up on how to find and apply the right bidding strategies for every new target country. Utilise paid search automation to expand globally and push through local competition.
