Ecommerce Growth Club

Access exclusive content from all #gde21 events and webinars plus e-books,
scripts and webinars on internationalisation and growth strategies.

 

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NEW!

Recap: The Future of Ecommerce

Recap video of our Great Day event "The Future of Ecommerce"

videos
English
NEW!

Keynote: Changing the game: megatrends & ecommerce

Tristan Horx talks about megatrends and their impact on ecommerce

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English
NEW!

Keynote: Evolve or die - The future of ecommerce

Brian McBride speaks about the future of ecommerce

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English
NEW!

Speaker Panel - The future of ecommerce

Panel discussion with Brian McBride, Tristan Horx, Jan Radanitsch and Mike Ryan

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English
NEW!

Survey analysis by Mike Ryan

Mike Ryan analyses the survey during the event

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NEW!

Presentation: Evolve or die - The future of ecommerce

Brian McBride's presentation for the Great Day 2021

presentations
English

Mit Shopping & Search nachhaltig wachsen

Interview mit Marcel Verhofnik, INTERSPORT Austria

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German

How Shopping & Search can drive sustainable ecommerce growth

Speaker Panel: Andrea Rocca, Günther Wallner, Mike Ryan and Mark Haupt at the #gde21 - Next level paid acquisition

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English

Interview with Andrea Rocca from RS Components

#gde21 - Next level paid acquisition

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A roundtable discussion of price and promotional strategy for Q4 2021

Digital Momentum - The Retail Growth Podcast with Mike Ryan

podcasts
English

SEA der Zukunft: 2021 und darüber hinaus

Daten, Automatisierung und Cross-Channel-Denken als Hebel für Wachstumsziele | Günther Wallner | smec — Smarter Ecommerce

presentations
German

Den Schleier lüften: Kaufmuster in Google Shopping aufdecken und...

Christopher Rogl — Product Manager Whoop! | smec — Smarter Ecommerce

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German

Speaker-Panel: Günther Wallner, Christopher Rogl & Chris Scharmüller

#GDE21 | DACH Fokus am 16. September 2021

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German

SEA der Zukunft: 2021 und darüber hinaus

Günther Wallner — Product Owner AdEngine360 | smec — Smarter Ecommerce

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German

Den Schleier lüften: Kaufmuster in Google Shopping aufdecken und...

Christopher Rogl — Product Manager Whoop! | smec — Smarter Ecommerce

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German

How data, automation & cross-channel thinking can leverage your growth goals

Günther Wallner — Product Owner AdEngine 360 | smec — Smarter Ecommerce

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English

Demystifying Shopping: Uncover buying patterns & optimise for profit

Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce

videos
English

How data, automation & cross-channel thinking can leverage your growth goals

Günther Wallner — Product Owner AdEngine 360 | smec — Smarter Ecommerce

presentations
English

Demystifying Shopping: Uncover buying patterns & optimise for profit

Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce

presentations
English

Webinar Recording: Retail Best Practices with Microsoft

Federica Müller (Microsoft), Lisa Zwischenberger (smec), Joshua Bamsey (RS Components)

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Webinar: Retail Best Practices with Microsoft (Part II)

Presentation Part II - Microsoft

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Webinar: Retail Best Practices with Microsoft (Part I)

Presentation Part I - smec

presentations
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Trailblazing new paths in paid search automation (with Polle van Elsacker)

Digital Momentum - The Retail Growth Podcast with Mike Ryan

podcasts
English

Digital Marketing through the lens of a technical marketer (with Chris Gutknecht)

Digital Momentum - The Retail Growth Podcast with Mike Ryan

podcasts
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From digital transformation to exponential organization (with Birgit de Vries)

Digital Momentum - The Retail Growth Podcast with Mike Ryan

podcasts
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Structuring Growth in an Unstructured Context by Daniel Bercaru

Daniel Bercaru from eMAG at the #gde21 | Europe Event Digital

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Speaker Panel with Daniel Bercaru, Mike Ryan and Mark Haupt

#GDE21 | Europe Event Digital

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Structuring Growth in an Unstructured Context

Daniel Bercaru from eMAG at the #GDE21 | Europe Event Digital

presentations
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Google Shopping Meets Business Intelligence by Mike Ryan

Mike Ryan at the #gde21 | Europe Event Digital

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English

Beyond Click Metrics: Google Shopping Meets Business Intelligence

Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce

presentations
English

Ecommerce Growth at OnBuy.com

Cas Paton at the #gde21 | UK Event DIGITAL

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English

E-Commerce-Growth bei Peek & Cloppenburg

Interview mit Max Daum am #gde21​ | DACH Event DIGITAL

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German

Data Driven Google Ads Management: Sebastian Hirth von zooplus

Sebastian Hirth von zooplus am #gde21​ | DACH Event DIGITAL

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German

Google Shopping für Business-Ziele optimieren

Johanna Kneidinger am #gde21​ | DACH Event DIGITAL

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German

Speaker-Panel — Sebastian Hirth, Christopher Rogl & Chris Scharmüller

#gde21​ | DACH Event Digital

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German

Data Driven Google Ads Management

Sebastian Hirth – Senior Lead SEA Manager, zooplus

presentations
German

Beyond Click Metrics: Google Shopping für Business-Ziele optimieren

Johanna Kneidinger – Client Lead | Client Strategy, smec – Smarter Ecommerce

presentations
German

Performance Marketing Strategies in 2021

Sneha Stanway at the #GDE21 | UK Event Digital

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English

Utilising Google Shopping to Grow Your Business

David Merrifield at the #GDE21 | UK Event Digital

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Speaker Panel with Sneha Stanway, David Merrifield and Mark Haupt

#GDE21 | UK Event Digital

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English

Driving Performance in 2021

Sneha Stanway shows you what an integrated data and audience strategy can do for your retail business in terms of personalised ads and more.

presentations
English

Get Rich (insights) Or Die Trying

David Merrifield provides insights on how to combine business data and marketing data to drive growth.

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English

Internationale E-Commerce Strategien für Google Ads

Eva Bronisch-Holtze from internetstores holds a digital talk at the Good Day Home Session II

presentations
German

Great Day 2021 Kickoff

Watch industry experts from smec discussing retail growth strategies in a first Great Day 2021 kickoff session

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A tale of two giants: Google & Amazon in the Shopping environment

Presentation from Mike Ryan's talk at the Good Day Home Session 2020

presentations
English

Internationale E-Commerce Strategien für Google Ads

Eva Bronisch-Holtze from internetstores holds a digital talk at the Good Day Home Session II

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German

A tale of two giants: Google & Amazon in the Shopping environment

Mike Ryan from smec holds a digital talk at the Good Day Home Session 2020

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English

Great Day for PPC Automation 2019

Get a glimpse of our best event in 2019

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Great Day for PPC Automation 2017

Get a glimpse of our best event in 2017

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Ultimate strategy guide for Black Friday 2021

Use 10 effective marketing strategies to boost Black Friday sales Apply strong Google Shopping, Search and Microsoft Advertising tactics and strategies for better performance results Benefit from effective action plans and approaches for Google Analytics and Programmatic Advertising to outpace your competition

ebooks
English

The ultimate guide to text ad automation

Understand the arising challenges in paid search marketing to reach better performance results while reducing workload Unlock growth potential by combining advanced marketing approaches with innovative technology to manage and maintain efficient campaign distribution Know how to optimise search engine marketing with the right automation tools that boost business growth across verticals and markets

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Optimising for profit to achieve sustainable growth

Understand how to maximise your profits and grow your business in a sustainable way by combining data, automation and expertise Learn how to scale your paid search initiatives efficiently and factor in margin data to optimise for profit See how Dutch based specialist interior retailer Flinders and others successfully applied margin-based bidding to reach new heights in Google Shopping

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International Expansion

Understand how to utilize paid search automation to expand globally and push through local competition Learn how UK specialist outdoor retailer Mountain Warehouse and others successfully entered new markets with Google Shopping Read up on how to find and apply the right bidding strategies for every new target country with a big product catalogue

ebooks
English

A PPC Manager’s Automation Guide to Google Shopping

Learn how to become the strategic hub driving the heart of online expansion in your company. Understand the pros and cons of Google’s in-house automation (Smart Shopping). Access a checklist to help you choose the best PPC automation tools for your company. Learn about the characteristics and features of the top Google Shopping automation solutions.

ebooks
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